To Play Key Role in Japan’s UMTS Market, ZTE Formalizes Collaboration with Local MVNO Partner

To Play Key Role in Japan’s UMTS Market, ZTE Formalizes Collaboration with Local MVNO Partner

ZTE Corporation is setting its eye on strategically penetrating Japan’s UMTS market as it formalizes an agreement signed with a local Mobile Virtual Network Operator (MVNO) in mid-June this year. The company recently entered into an alliance with Japan Communications to supply the highly competitive 3G market in Japan with UMTS data cards starting next month.

     In a press event held in conjunction with the company’s first participation at EXPO Comm Wireless Japan 2008, the company unveiled initial strategic steps on how the company plans to address the needs of highly demanding local 3G subscribers. ZTE considers the co-operation another significant milestone in line with its corporate vision of playing a key role in the global high-end 3G industry.

     "Japan is among the highly advanced markets in the world with sophisticated 3G infrastructure. In collaboration with our local partner, Japan Communications, we are laying down a solid foundation to provide local telecom customers with comprehensive range of advanced 3G network services," said Qian Qiang, President, East/Southeast Asia Region, ZTE Corporation, "The shipment of UMTS data cards to the country is our first step to address the local market requirements. It is also a valuable opportunity to enhance ZTE’s global positioning in the telecom industry."

     ZTE has been creating impressive waves in the telecom industry worldwide. As part of its Multinational Telecom Operator (MTO) strategy targeting high-end telecom market, the company has been establishing close partnership with well-known telecom carriers in Western Europe and North America. As the world’s 6th largest UMTS provider, as well as Sprint’s biggest WiMAX terminal partner, ZTE has supplied 3G terminal products to more than 20 countries in the world including UK, Italy, Canada, Spain, Australia and United States.