Daisytek: Empowering Your Businesses

In Mexico, fiber optic technology is revolutionizing the telecom industry. Tomas Moran, CEO of Daisytek, a leading Mexican wholesaler specializing in electronic and networking devices, provides insights into his company’s competitive advantages, market opportunities, and collaboration with ZTE in the fiber optic segment.

What are Daisytek’s competitive advantages?

There are a couple of things that drive our competitiveness in the market. But the main one is our ecosystem of solutions, and we provide for resellers, channels and retail. This ecosystem provides not just the flexibility for any type of resellers in different segments we work with, but also provides services, solutions and financing options that support their businesses in the long term, which is our core. We want to have long-term business relationship, and that’s why we are on our path to our 30th year next year.    

What are some of the principles guiding you in your role as CEO at Daisytek?

We always base our long-term mission and business strategy on our values, with integrity as our primary value. We have a very important commitment with our customers in terms of providing them with the best solutions and services to empower their businesses. Our slogan, which is empowering your businesses, reflects our principle, and it guides our approach to the market.   

What trends or opportunities do you see for wholesalers like you?

I see there are three clear trends in the market. One is certainly the whole FTTx movement. There is a large trend in terms of moving customers from regular and standard cable solutions to fiber solutions in the internet space. I also see a large trend in terms of mobility, and we are investing largely in mobile segments. We want to provide not just tailored solutions but also smartphone devices with great prices for our customers. The last trend is cyber security.  

How would you utilize these opportunities?

We are joining forces with the best brands and the best products. That’s why we are working closely with ZTE to deliver these kinds of solutions. I think ZTE has a unique value proposition in terms of the whole infrastructure and internet delivery solutions for the customers. ISPs, I think, value a lot what ZTE has to offer. But we just need to provide them with different options that can go along with their business model. In their subscription based business model, we need to support them in their recurring revenue they are getting. So we would be utilizing the opportunities that ZTE has in our joint partnership.                                                                                                                                                                                                                                                                                                                            

How would you assess ZTE’s products and services? What do you expect for the future cooperation with ZTE?

I consider them as top-notch products and services. I think ZTE is a leading provider in the whole internet and ISP space, with a huge potential for growth. My expectation for this cooperation is to emerge as the largest distributor for ZTE in the country and to provide the best solutions and services for the internet space and the fiber optic segment.       

What are your main goals in the next few years?

Our main goal is always to be a key partner to our customers. We want to empower their businesses, which is our mission and main goal. That is going to serve as our main driver for the goals that we are going to have in the coming years. In this empowerment of our customers’ businesses, we are going to look at high-growth markets and increase our revenues. But most of all, we want to be focusing on being a very profitable company where we are diversified, where we have a very service-focused business, and where customers see great value.