Las Vegas – ZTE Mobile Devices today announced it was the recipient of four awards from the International Data Group (IDG), the world’s leading technology, media, events, and research company. The “Global Smart Connected Devices Top 10”, “Global Smart Phones Top 10”, “Global Top 50 CE Brands” and “Top 10 Brands from China” awards were presented to ZTE at the Global Top Brands Awards Ceremony during the Consumer Electronics Show (CES) 2016 in Las Vegas. 

“It is an honor to once again make IDG’s list of top performers. It is a welcomed confirmation of our user-centric approach to developing new products and unflagging dedication to pioneering new innovations to power our transformation to a consumer-recognized brand,” said Adam Zeng, CEO of ZTE Mobile Devices. “Our flagship products like the AXON series and their new technologies like pressure-sensitive touch screens are enabling more intuitive user experiences, and we’re thrilled our efforts are being recognized.” 

“IDG's Global Top Brands campaign is a celebration of the most influential and innovative consumer electronic brands in the international market,” said Josh London, CMO of IDG Communications. “This year's awards recognize ZTE’s strong brand and product range which demonstrate its position as a global leading company in the age of smart connectivity and mobile internet.” 

At the 2016 CES, ZTE is showcasing products from their high-end flagship line AXON, including the AXON Pro, AXON MAX, and AXON mini. This line of products represents the company’s vision of the future of mobile and its focus on core technologies aimed at more a more convenient user experience. These technologies include the world’s first pressure-sensitive touch screen, delivered by the AXON mini (Premium Edition). The bodies of all of AXON models are made from Boeing 787 aircraft-grade aluminum-titanium alloy, and they feature Hi-Fi audio, stunning screens, powerful cameras with impressive focus time, and expandable memory. The devices can be unlocked with three different biometric authentication options – fingerprint, voice control, and eye-scan. ZTE is also showcasing the AXON Watch, the first smart watch to run Tencent’s TOS+ operating system, an example of the company’s plan to use its strength in mobile technology to expand the realm of wearables and smart home products to bring more convenience to users through connectivity.