Latest device in flagship AXON series launches at IFA 2016

Berlin, 1 September 2016 – ZTE, a leading global consumer mobile device maker, today unveiled the latest addition to its flagship AXON series, the AXON 7 mini. The new device, which ZTE introduced during this year’s IFA trade show in Berlin, incorporates many of the award-winning features consumers’ value from the AXON 7, all within a 5.2-inch screen size.

Adam Zeng, CEO of ZTE Mobile Devices remarked, “Consumer around the world have gravitated to our AXON 7 device as it offers flagship level specs and experience at a price that is simply unbeatable.  By extending the AXON 7 series with today’s launch of the AXON 7 mini we are giving consumers more options in device size, but with the same premium performance they seek in flagship devices.”

Unprecedented theatre-like sound quality, now pocket-sized

The AXON 7 mini delivers arguably the highest quality audio experience available in smartphones today thanks to a concerted collaboration led by ZTE with different audio associations, including professors at the prestigious Golden Ears Conservatory of Music. Achieving unparalleled audio perfection was paramount, and with the inclusion of a dedicated audio processor from sound chip specialists Asahi Kasei Microdevices (AKM) the AXON 7 mini offers unmatched Hi-Fi sound performance.

Say goodbye to portable speakers - the AXON 7 mini’s dual front-facing stereo speakers play crisp, clear sound, powerful enough on their own to play music at parties or entertain outdoors. The speaker performance combined with Dolby Atmos® sound gives users a movie theatre surround sound-like experience no matter where they are.

World-class design based on automotive technologies

Developed to thrill even the most design-conscious consumer, ZTE’s latest device has the same great design as the AXON 7. Created in collaboration with Designworks, a BMW subsidiary, the AXON 7 mini’s G3 curvature design, inspired by racecars, perfectly mesh a 2.5D curved-edge glass touchscreen with an all-metal unibody. This smartphone offers consumers a stunning design, and more importantly, an unbelievable feel that comfortably fits in their hand, or pocket. 

Additional key features

Incorporating a Qualcomm® Snapdragon™ 617 octa-core processor, 3GB RAM, 32GB ROM with dual-SIM/expandable MicroSD combination SIM tray and runs the latest Android 6.0 operating system the AXON 7 mini shows that power, performance and premium experience does not have to lack in a smaller form factor. With a 2705mAh battery, the AXON 7 mini can last an entire day of usage and with Qualcomm® Quick Charge™ technology; it can quickly recharge the battery from 0 to 50% in about 30 minutes. The smartphone also features a rear fingerprint sensor and is equipped with a 16-megapixel rear camera along with 8-megapixel front camera for high quality images.

The AXON 7 mini will be available in Russia, Germany, Spain, Poland, Japan, Australia, India, Saudi Arabia and USA. In markets outside the U.S., it will be available for sale starting on September 7^th at a recommended retail price of € 299 UVP (incl. VAT).

ZTE at IFA

ZTE has a packed schedule of activity at IFA 2016. Daily entertainment, product demonstrations and much more will be taking place at ZTE’s stand (105) in Hall 25.

ZTE AXON 7 mini Specs: