ZTE continues its ambitious strategy for the French mobile phone market by launching two handsets under its own brand with Bouygues Télécom

Release Time:2010-05-07
ZTE continues its ambitious strategy for the French mobile phone market by launching two handsets under its own brand with Bouygues Télécom - ZTE Press Release

ZTE continues its ambitious strategy for the French mobile phone market by launching two handsets under its own brand with Bouygues Télécom

Date:2010-05-07 ZTE Click:143

During its annual press conference dedicated to its mobile terminal strategy, ZTE unveiled an Android smartphone, the ZTE Link, as well as a touchscreen handset, the ZTE Cute, both to be sold by Bouygues Télécom

6 May 2010, France ZTE Corporation, a leading global provider of telecommunications equipment and network solutions, today presented two new mobile phones sold by the operator Bouygues Télécom. 

The ZTE Link is the first ZTE smartphone based on the Android platform to be sold in France. The touchscreen EDGE and 3G+ handset offers an ergonomic design and is equipped with a 3.2 million pixel camera, GPS, WiFi and Bluetooth.

The package offered by Bouygues Télécoms includes a MicroSD card that can be used to store multimedia contents (picture, music, videos) and offers up to 8GB of memory. The ZTE Link phone offers an intuitive Internet experience as well as access to all Android market applications (more than 40,000 available today). The handset is equipped with a 2.8 inch screen allowing for 4/3 high resolution of 320x240 pixels. It weighs 120g and boasts easy handling dimensions (105 x 55 x 14.5 mm).

The ZTE Cute is a compact EDGE touchscreen handset with an attractive design. Numerous widgets can be displayed on its 2.8 inch, 16/9 screen. It offers a two megapixels camera, Bluetooth, and a MicroSD card slot that allows up to 8GB of extra memory in additional to an internal memory of 34 MB. It supports Java applications enabling the display of many video and audio formats, and an FM radio.

      

 2009 was a great year for ZTE handsets globally and particularly in the French market. With 60 million units sold, ZTE ranked number five globally in Q4 (according to the analyst house iSuppli). Numerous ZTE handset models are sold by the three main French operators. After only two years in this market, ZTE mobile products achieved a six percent share of the French market in 2009. 

Emmanuel Rousseau, mobile handset director for ZTE France said, “Following on the ZTE-X760’s success, these two new handsets combine value and high quality, and are being sold by Bouygues Télécom under the ZTE brand, representing a new major milestone for ZTE. With the ZTE Link we are democratising the smartphone in France by launching the first Android handset on a contract with a pre-agreed limit of €29. The ZTE Cute is a worthy successor to the ZTE X760, and offers an improved design with a wide screen widgets resolution and a very sleek form factor, all at an even more attractive price.”

In 2010, ZTE will consolidate its position in the French market by accelerating the democratisation of mobiles through a wider product range, reaching more people with a superior mobile experience.