28 January 2015, Hong Kong – ZTE, a global leading mobile device maker, released its Blade S6 4G LTE smartphone today. Aimed at the young and young at heart, the Blade S6 – per its name – boasts six key features designed to provide customers from across the board with world-class user experience. The new features including ZTE’s Smart Sense gesture motion control, world’s first Qualcomm® Snapdragon™ 615 octa-core chipset running on the latest Android 5.0 Lollipop operating system, a SLR like ultra-high-definition camera, Hi-Fi Sound, ZTE’s MiFavor 3.0 user interface and ZTE’s AliveShare application for network-less communication.

“In line with our product portfolio plan, we very much sought to push the envelope with the Blade S6, and to do so in a way that would appeal to youths, as well as those with active social lives,” said Mr. Adam ZENG Xuezhong, Executive Vice President of ZTE Corporation and CEO of ZTE Mobile Devices.

“The Blade S6 is part of our 3+1 approach, which is led by a trio of product lines that includes the voice control Star series, security-focused Grand series and mass-market premium Blade series. The sub-brand Nubia series completes the approach, which together allows ZTE to address an expansive variety of customer needs.”

To date, the Blade serieshas accounted for over 20 million units of ZTE’s global device sales, thereby validating the company’s strategy of adding high-end features to devices targeted at multiple customer segments.

Among those key features are the device’s Smart Sense, which includes an intuitive and practical sets of gesture and motion controls, such as with a flick of the wrist that allows users to shine the Blade S6’s flashlight, activate its built-in mirror application, take rapid succession of photographs, play music, and much more.

Powering the Blade S6 is the new Qualcomm®Snapdragon™ 615 chipset – Qualcomm’s first octa-core system-on-chip solution – and an Adreno 405 image processor capable of Full-HD H.265 decoding. This makes the Blade S6 the world’s first Android-L device to be powered by the Snapdragon™ 615, and uniquely capable of providing one of the most seamless user experiences currently on the market.

ZTE’s MiFavor 3.0 user interface meanwhile offers numerous customisation and personalization options at the finger-tips of the consumer. The Blade S6 also packs equally a punch in the audio department thanks to its Hi-Fi sound capability. The device’s five-inch screen is built using In-Cell technology, which allows better and more vibrant image quality.

Packaged in a slender two-millimetre-thin casing, the Blade S6 comes in a silver or pink matte finish.

“With its small package and powerful capabilities, the Blade S6 is the dream device for the socially active consumers and a clear demonstration of ZTE’s ability to offer a premium smartphone at an affordable price.” ZENG added.

Price and availability

The retail price for the ZTE Blade S6 is $249.99 US. ZTE Blade S6 will be available online globally on AliExpress, and with Amazon and eBay in selected markets.