23 September 2016, Bangkok – ZTE, one of the world’s leading smartphone manufacturers, today officially revealed Thai heartthrob Mario Maurer as the company’s first-ever brand ambassador in Thailand and is set to rock the local smartphone market with the launch of AXON 7 series, its latest award-winning product line. The AXON 7 series will appeal to local entertainment and game enthusiasts with “hand theatre” and other ground breaking features, while Mario’s international stardom will help the company spread its brand across the market more widely, especially among the young consumer segment.

With the launch of the new AXON 7 Series, which includes the AXON 7 and the AXON 7 mini, and the reveal of the company’s first local brand ambassador, ZTE is demonstrating that it takes Thailand seriously and aims to grow the business locally, according to Jeremy Zhao, CEO of Southeast Asia Region, ZTE Mobile Devices.

“We are heavily focusing on Thailand where the demand for smartphones keeps growing. Its geographical location is also ideal for us and will help facilitate the company’s regional distribution,” adds Mr. Zhao.

Meanwhile, Mario Maurer is not only a local heartthrob - the Thai superstar has a fan base across ASEAN. This may help the company as it aims to expand its market share in the region and across Asia Pacific. During the last couple of years Mario has also grown to become a well-known actor in China.

“It is my great pleasure to be selected as ZTE’s first brand ambassador in Thailand. As I’m familiar with China during years of working there in the show business, I’m amazed at how IT technologies keep advancing. I fully trust ZTE because my life depends so much on gadgets to help arrange my tight schedule and busy lifestyle. Once I tested the AXON 7, I knew I had found my new trusted partner,” superstar Mario remarked during the launch.

Showcased early this month at the annual IFA 2016, the world’s most famous consumer electronics and household appliances show in Berlin, Germany, the AXON 7 has already won many prestigious awards including the 2016 IFA Product Technical Innovation Award for “Breakthrough in Smartphone Audio Innovation” and was listed among the best 2016 IFA products in numerous publications.

The new AXON 7 series smartphones run Android 6.0 and feature unmatched audio capabilities with dual front-facing speakers and premium stereo sound. Not to mention incredible camera features for movie and photography fans. The eye-catching G3 curvature design is inspired by race cars and uses precision engineering to perfectly mesh the glass touchscreen with the all-metal unibody with an unrivalled look and feel. Available in two sizes, a 5.5” HD touchscreen in the AXON 7 and 5.2” HD touchscreen in the AXON 7 mini, this smartphone line gives users choice without compromising on any of its fantastic flagship features.

The AXON 7 series was recently launched in international markets including Spain, Russia, Japan and the US, and the initial reception has been remarkable. Following the launch of the AXON 7, ZTE completed the ZTE European Experience Tour covering 30 cities across Spain, Germany, Poland, Italy and France during 45 show days from February to June with a variety of activities held to engage consumers with the brand. The second season of the Experience Tour will make a stop in Thailand where consumers can demo the AXON 7 and AXON 7 mini and engage with ZTE.

The AXON 7 and AXON 7 mini are now available in ion gold at a price of 15,990 baht and 11,990 baht respectively.