ZTE Corporation, the leading global provider of telecommunications equipment and network solutions, is this month raising product awareness with a global tour highlighting its range of value-added services (VAS). As an integral part of this tour, ZTE is offering a series of technical workshops to major operators in nine countries around the world, focusing in detail on the uses and benefits of its latest network solutions and technologies like IMS SOFTDA, Handset Television, NGCC(Next Generation Call) and OCS(Online Billing system). 

 With a theme of "Information, Content and Entertainment", the 2007 tour follows two similar and highly successful events in previous two years, and will cover major cities around the world including United Arab Emirates, Egypt, India, Bengal,Brazil, Vietnam, Algeria, Kenya and Pakistan.

"In the converging telecoms world, traditional voice and data services can no longer be regarded as the revenue-generating services that they once were," said Mr Kan Yulun, General Manager of ZTE's value-added product range. "In the on-going effort to retain customers and increase ARPU, services that add value on top of voice and data are fast becoming the key to the creation of future-proofed, profit-generating networks. Our VAS forum places the new breed of services in context for national operators who are seeking an economically viable means to scale services in a way which meets customer expectations."

ZTE delivers its value adding technology through its Anyservice solution, a system which enables multiple services such as polyphonic ringtones, SMS, 3G data services, prepaid services, intelligent public phone services and a number of corporate solutions to streamline communications in the enterprise. Demonstrating ZTE's ability to meet the diverse demands of local customers, ZTE's VAS forum highlights the full portfolio of VAS solutions, simultaneously focusing on one or two specific customised solutions for local markets. 

To date, ZTE's Anyservice VAS solutions have been deployed for around 70 carriers in over 60 countries around the world. Several defining applications, including prepaid service, SMS and "Colour" Ring Back Tone (CRBT) service, have been deployed in more than 60 carrier networks, becoming profit generators for these customers. 

The ZTE VAS Forum Tour is running throughout May and will conclude in Pakistan in June.