4 January 2012, Shenzhen, China – ZTE Corporation (“ZTE”) (H share stock code: 0763.HK / A share stock code: 000063.SZ), a publicly-listed global provider of telecommunications equipment and network solutions, today announced it has debuted a new mobile phone design philosophy entitled: “Caring, Creative, Simple, Smart.”
“The philosophy is based on four core principles,” said ZTE Mobile Phone Innovative Design Director Gao Feng. “The ‘caring’ aspect is meant to illustrate our consideration of customer needs. ‘Creative’ is included to emphasize innovation and new designs and the ‘simple’ tenant of the philosophy refers to the sleek, clean appearance of devices. The ‘smart’ pillar refers to designing a product in a way that is intelligent and socially responsible.”
The new design philosophy was created in the spirit of conceptual breakthroughs that were part of the development of ZTE phones, including the Blade and SKATE. The Blade’s angular, sharp, minimalist design invokes speed and helped to develop the ‘simple’ aspect of the new design philosophy. The SKATE, a favorite product of users in 30 countries and an industry leader, is an example of the ‘creative’ pillar as it was modeled after the skateboard. A ZTE 005ZEmergency Phone created for children in cooperation with Softbank in Japan, was designed with usability and customer care in mind and inspired the ‘caring’ aspect.
“ZTE has always been focused on improving the design of its terminal products, it is part of what makes us competitive,” said ZTE Executive Vice President and Head of the Terminal Division He Shiyou.“Our new ‘Caring, Creative, Simple, Smart’ design philosophy also fits well with our goal of increasing R&D.”
ZTE has over 13 years of experience designing mobile phones, launching over 150 products annually. The company also has won more than 15 internationally recognized design awards. With a dedicated design team of over 400, ZTE has established both a user and market-oriented design process. The company has now four design centers in mainland China and one studio in Germany.
.png){kind=icon}
.png){kind=icon}
.png){kind=icon}
.png){kind=icon}