ZTE unveils cloud-based video solution at MWC Barcelona 2025, reshaping video service ecosystem for operators

• ZTE unveils an innovative cloud-based video solution at MWC Barcelona 2025, addressing the challenges of system stability and service diversity faced by pay-TV operators
• The cloud-native video solution supports hybrid deployment on private and public clouds, multi-center architecture and resource auto-scaling, guaranteeing secure and reliable operation of massive services

Barcelona, Spain, 6 March 2025 - ZTE Corporation (0763.HK / 000063.SZ), a global leading provider of integrated information and communication technology solutions, has unveiled its innovative cloud-based video solution at MWC Barcelona 2025, helping global operators address the challenges of system stability and service diversity faced by pay-TV services. Leveraging an integrated, open cloud-based video platform, this solution offers a brand-new video architecture and a way to reshape services, enabling operators to stand out in today's competitive market.

Currently, global operators are facing unprecedented challenges in the pay-TV market. On the one hand, system stability problems, including traffic spikes, slow user data synchronization and idle resources, have become more common, significantly affecting user experience and operational efficiency. On the other hand, lack of service diversity and innovative services, slow service launch, and low profitability have led to user churn and stagnant revenue growth.

ZTE's cloud-native video solution supports hybrid deployment on private and public clouds. With the multi-center architecture and auto-scaling of resources, it guarantees secure and reliable operation of massive services. The platform provides unified service management, media processing, and campaign tools. It also supports advanced technologies, such as Client-Side Ad Insertion (CSAI) / Server-Side Ad Insertion (SSAI) and Large Language Models (LLMs), greatly enhancing customer stickiness and business revenue.

ZTE's cloud-based video solution has been successfully deployed by many operators across the globe, providing powerful technical support and opening new ways for operators' future development. With tech advances in 5G and AI, ZTE will work closely with operators worldwide to explore new models of video business and promote industry innovation and development.

For more information, please visit the ZTE booth (3F30, Hall 3, Fira Gran Via) at MWC Barcelona 2025 or explore:

https://www.zte.com.cn/global/about/exhibition/mwc25.html