Shenzhen, China - ZTE Corporation, a leading global provider of telecommunications equipment and network solutions, has been awarded the prestigious "Red Dot Product Design Award" for the ZTE D90, which will soon be available, and S900 mobile phones.
 
"We are proud that ZTE has won this award because it recognises the design capability of Chinese mobile manufacturers." said Chen Cuifeng, the designer of ZTE D-Series.

The Red Dot has been awarded by the German design association "Design Zentrum Nordrhein Westfalen" in Germany to honour outstanding international product design since 1955.  This marks the first time that a Chinese mobile phone manufacturer has been awarded the honour. Today's distinction follows ZTE's receipt last year of the prestigious iF Award for its Snow Lava, GamSIR, and King handsets. The S900 was also the top winner of the "iF China Award" in 2006, making it a double title winner.

The ZTE D90 will offer a superior user experience for messaging on an elegant, slim flip handset by combining the unique and innovative Fastap keypad with a full suite of messaging services and the eZiType completion engine.

The ZTE D90 features the Fastap keypad, which is the first keypad in the world to integrate letter and punctuation keys around the standard numeric keypad on a mobile phone.  Additionally, the ZTE D90 will incorporate a new, specially-designed backlight with semi-transparent key labels to make the D90 keypad look like a standard keypad at first glance, creating a sleek, uncluttered appearance - when in use, the letter keys to instantly light up, highlighting the functionality of the Fastap keypad.

Typing messages is made even quicker and more accurate with the Zi Corporation's eZiType word completion and correction software. The ZTE D90 is the first mobile phone in the world to feature Zi's eZiType engine, which features intelligent, practical word completion, along with next word and phrase prediction. The auto-correction feature reduces typical errors caused by large fingers and crowded or bumpy environments by correcting duplicated letters, missing letters or punctuation marks, switched letters (e.g. ht versus th), wrong letters (i.e. adjacent key) and mistyped words. To make typing faster, the ZTE D90 is capable of automatically adding words, names and slang to its internal memory based on usage.

With its intuitive 'hot keys', the ZTE D90 enables one-click access to many services, applications or contacts right from the idle screen. The user is able to easily personalize hot keys to applications or contacts. 

Designed for use on EVDO networks, the ZTE D90 can support access to an array of advanced voice, data and multimedia applications including full track music downloads, video downloads, location-based-services and messaging services including email, text messaging and multimedia messaging.
 
Also recognized for its innovative design, the award-winning S900 uses an extremely simple design that employs touchpad and sensing key technologies. Without any keys on the front panel, this phone is characterized by smooth configuration and simplified outlines. The long-strip background lighting of the handset can help users to distinguish between phone calls and e-mails. Simplified external configuration and practical details represent the perfect interpretation of the aesthetic principle "Less Is More". 

ZTE has been awarded over 871 mobile-related patents. ZTE works closely with tier-one operators around the world and has supplied top-end 3G products to operators in North America, Italy, Spain and the U.K.

Contact:
Margrete Ma
ZTE Corporation
Ph: +86 755 26775207
ma.gaili@zte.com.cn